About Concepts®

Learn About the brand

Concepts has been making earrings everyone can wear since 1973. What started as a breakthrough in sensitive ear care has grown into one of the most trusted earring lines in fine jewelry retail across the United States. The brand was built on a simple but powerful idea: no one should have to give up beautiful earrings because of a nickel allergy. <br><br> Every Concepts earring is proudly made in the USA from nickel allergy-free surgical stainless steel and pure 24-karat gold. Their gold-tone styles are finished with up to ten times more gold than standard plated jewelry, giving each piece a fine jewelry look and feel that lasts. Doctor-tested and dermatologist-recommended, Concepts earrings are safe for even the most sensitive ears, from the post to the backing and every part in between. <br><br> At Rinehart Jewelry, we carry Concepts because beautiful earrings should never be off the table. Whether you are shopping for yourself or looking for a thoughtful gift that anyone can wear comfortably, Concepts delivers quality, style, and peace of mind in every pair. Stop in and see our selection today.