Concepts®

Concepts has been making earrings everyone can wear since 1973. What started as a breakthrough in sensitive ear care has grown into one of the most trusted earring lines in fine jewelry retail across the United States. The brand was built on a simple but powerful idea: no one should have to give up beautiful earrings because of a nickel allergy.

Every Concepts earring is proudly made in the USA from nickel allergy-free surgical stainless steel and pure 24-karat gold. Their gold-tone styles are finished with up to ten times more gold than standard plated jewelry, giving each piece a fine jewelry look and feel that lasts. Doctor-tested and dermatologist-recommended, Concepts earrings are safe for even the most sensitive ears, from the post to the backing and every part in between.

At Rinehart Jewelry, we carry Concepts because beautiful earrings should never be off the table. Whether you are shopping for yourself or looking for a thoughtful gift that anyone can wear comfortably, Concepts delivers quality, style, and peace of mind in every pair. Stop in and see our selection today.